Schengen/Luxembourg.
PM-International CEO & Founder Rolf Sorg was recognized with the Le Fonti Award 2021 for CEO of the Year for innovation in beauty & healthcare. The 11th annual award gala took place in the exclusive setting of the Principe di Savoia hotel Milan, Italy on 23rd of September. During the event, the most successful companies from over 125 countries received the prestigious award.
“You have all shown us how to manage a challenge, and emerge victorious”, remarked the host Manuela Donghi, Head of Channel of Le Fonti TV. The Italian national TV station is a well-known source of information for financial, economic, and legal topics. It has more than 10 million regular viewers. Every year, the scientific committee of Le Fonti along with a team of dedicated legal, economic, and financial journalists based in over 120 countries worldwide select the different category winners of the Le Fonti Awards. The innovation-category, however, is always an indicator for market trends, modern business solutions, and creative product development.
Rolf Sorg: “Receiving this award is a big honor and recognition of our innovation strategy. As a direct sales company, our success is created by the innovation, leadership and dedication of all our distribution partners. This award goes out to all of them.”
The jury pointed out PM-International’s “continued growth as a global company for premium supplements and cosmetic products” as the main reason for their decision, as well as “the strong leadership skills demonstrated by Rolf Sorg, who is always focusing on quality and innovation”.
PM-International AG is one of the world’s largest direct selling companies in the areas of health, fitness, and beauty. Founded in 1993, the company develops and markets patented premium nutritional supplements and cosmetics through its own brand FitLine®. More than 700 million FitLine® products have been sold to date and the company is represented in more than 40 countries.
The Nutrient Transport Concept (NTC®) represents the company’s core competency: it delivers the nutrients exactly when they are needed and where they are needed – to the cellular level, from inside and out. PM-International conducts research in the area of bioavailability for over 20 years, both with their own team of scientific experts from the fields of nutrition, cell research and food technology, as well as in cooperation with many scientific research facilities like the Luxembourg Institute of Science and Technology, the University of Applied Sciences Upper Austria, and the the Technical University of Vienna.
In addition to the ongoing innovation in product development, PM-International made major steps in digital transformation and became a role model for the future of its industry. Rolf Sorg: “We are very thankful for being able to grow and develop in the current situation, and we do not take any of it for granted. We took on the challenge and created further growth by using the innovative features we introduced to support the business.” As a result, the PM-International Group emerged with a worldwide annual sales growth of 52% in 2020, as well as a growth of 43% in 2021 up until today.